FAQ
Frequently asked questions.
Short answers about the consulting work, the software and the essays.
Consulting
What is Contenu?
Contenu is the practice of Robert J. van Raamsdonk, based in Almere, the Netherlands. It covers AI, automation and transformation consulting for global enterprises, focused software products built with AI-assisted development, and essays on AI and language.
Who is Robert J. van Raamsdonk?
A linguist by training (Japanese and French, Leiden University and Duke University) with more than 30 years in enterprise technology. He has worked through every major wave since the early web, from multilingual content management, Documentum and SharePoint to the Power Platform and generative and agentic AI. Since 2025 he has been Solution Architect & Product Owner, AI & Automation in EY Client Technology.
What kind of work does Contenu cover?
Three disciplines that usually come together: AI and automation direction (opportunities, business cases and roadmaps), creative solutioning and rapid prototyping, and global product and transformation delivery that connects business priorities, technical teams and adoption.
How does an engagement run?
In six steps: frame the opportunity, build a working concept with AI-assisted tools, test it with the people who know the real work, shape what was learned into a roadmap and business case, land it through rollout, communication and training, and embed it until the new way is simply how the work gets done.
Why start with a prototype?
A working prototype lets stakeholders react to something concrete before significant time and money are committed. It is a fast, disciplined way to test assumptions and decide what to build.
Which organisations has Robert worked with?
Clients include EY, IBM, Nestlé, Pfizer, Heineken, Philips, Dassault Systèmes, Biogen, ING, Robeco, Springer and Legrand. Work includes a global document collaboration rollout for EY Global Tax to more than 100,000 users in over 90 countries.
Where does Robert work, and in which languages?
Home base is Almere, the Netherlands. He has worked on site in cities across North and South America, Europe, Africa, the Middle East, Asia and Australia, and works in Dutch, English, French and German.
Software
What is LyricsRadar?
A VST3 lyric and songwriting plugin for Cubase. It keeps lyrics inside the Cubase project and shows them as a teleprompter that follows the playhead: karaoke word fill in the plugin, full screen on a second monitor, or on the singer’s phone over Wi-Fi. Timing is marked by listening, tapping or typing.
Which platforms does LyricsRadar support, and when will it be available?
LyricsRadar is in development as a VST3 plugin for Cubase on Windows. No release date has been announced yet.
Does Contenu build bespoke prototypes?
Yes. The method behind LyricsRadar also works for business ideas: a functional prototype, made quickly with AI-assisted tools, that stakeholders can use and react to before larger investments are made.
Writing
What are the essays about?
AI, communication and the craft of working with machines: why enterprise AI stalls, what current models already make possible, and why reading and writing matter more as language becomes the main interface to AI.
Are the essays written with AI?
Yes, openly. The thinking, experience and judgement are Robert’s; Claude helps test arguments, check sources and edit. Authorship and accountability stay with him.
This site
Can I change the theme or text size?
Yes. The sun and moon icon in the top bar switches between light and dark. The settings icon lets you choose the theme (or follow your system), a larger text size and reduced motion. Your choices are saved in this browser only.
How can I contact Robert?
By email at robert@contenu.nl or on LinkedIn.
Contact
Questions, ideas or a conversation?
I’m always glad to hear from people working on AI, product strategy, transformation or software.